The Consumer Electronics Show (CES) —where the world’s manufacturers, developers and suppliers present the latest in consumer technology— was recently held in Las Vegas. As the premiere global platform for showcasing custom innovations and breakthrough technologies, CES did not disappoint this year. USPS showcased its most innovative new offerings among the world’s top tech companies.
“The Consumer Electronics Show allows us to meet with customers from across the globe to show them how the Postal Service is leveraging technology and our infrastructure to better meet their needs,” USPS VP of Sales Cliff Rucker told Consumer Electronics Daily.
Emphasizing the message, “We deliver for your business,” USPS mailing and shipping experts were on hand at the specially-designed USPS booth where they highlighted direct mail advertising and shipping options that can only be found at the U.S. Postal Service.
For consumers to learn about all the newest product innovations introduced at CES, any business, from start-ups and entrepreneurs to big box retailers must advertise. And despite all the wonders of technology, the latest and greatest tech products have to find their way into the hands of waiting customers. That’s where USPS direct mail advertising comes in.
USPS’s Consumer Electronic Show 2016 Focus
Here is a closer look at what the Postal Service promoted at CES:
Delivering knowledge
Customers know right when their new product arrives with door-to-door tracking and real-time delivery notifications.
Delivering customers
Fast, dependable shipping options create satisfied customers who keep coming back.
Delivering capabilities.
Free package pick-up six days a week ensures shippers can experience just how easy it can be to get their product into the hands of the consumer with usps.com.
Delivering irresistible mail.
USPS direct mail with special textures, formats, colors and augmented reality features makes for exciting and enticing advertising.
But, CES isn’t just about business – it’s also about fun! And the Postal Service delivered big on fun too.
Over 150,000 attendees had the opportunity to compete in “Pack It” – a giant, interactive video game created by USPS. The objective of the game was to pack a truck quickly and maximize its size. During the four days of exhibition, the game was played over 1,400 times! Perhaps the best part of the game was its creative way of keeping attendees engaged at the USPS booth. While in queue, attendees were given the opportunity to add points to their score by answering Postal questions. The game was a huge hit, with new players stepping up to play every few minutes.
Among the 3,600 vendors participating in Las Vegas this year, USPS stepped up to the excitement, increasing the odds that the newest and most desired tech devices will be advertised, shipped, and delivered by none other than the U.S. Postal Service.